Friday, 9 December 2011

WIPRO



Today's dynamic retail market is brimming with a plethora of FMCG products. Wipro Consumer Care and Lighting (WCCLG), a business unit of Wipro Limited, has contributed a range of consumable commodities to these. Established in 1945, the first product to be introduced by WCCLG was vegetable oil, later popularized under the brand name 'Sunflower Vanaspati'.
In the subsequent period, other Wipro brands managed to attract and retain a large consumer base, thus establishing Wipro's market presence. From personal care products, such as Wipro Baby Soft and Wipro Safewash, to toilet soaps like Santoor and Chandrika, we incorporated the changing needs of our consumers into our varied merchandise. We are the owners of international brands like Yardley and Unza.
We also provide comprehensive lighting solutions with fittings like Smartlite CFL, LED, emergency lights and more. These power-saving innovations have carved a niche for themselves in diverse industries – IT/ITES, retail and pharmaceuticals.
Through our dedicated services, customer-centric products, and acquisitions, we have gained the loyalty of millions of global consumers, making Wipro Consumer Care and Lighting one of the fastest growing companies in the FMCG segment.

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